ClickZ Luxury Fashion Newsletter - 09.12.2024

PLUS: Snapchat overtakes Instagram in weekly shopping frequency!

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ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Ralph Lauren's spring 2025 runway show was a spectacle, bringing First Lady Jill Biden and a slew of celebrities to the Hamptons. Held at the luxurious Khalily Stables, the event was a testament to Lauren's enduring influence in American luxury fashion. Guests, including Audra Day and Usher, arrived in style, courtesy of the brand. The show featured collections inspired by the Hamptons' maritime and equestrian vibes, with a palette of blues, whites, and tans.

Lauren's knack for blending couture-level craftsmanship with everyday wear was evident. Highlights included a tan cardigan hand-knit from Tussah yarn and a mesh evening blazer adorned with 600,000 crystals. The finale gown, dripping with over 200,000 pearls, was a nod to the nearby seaside treasures. The men's Purple Label collection showcased double-breasted blazers and velvet loafers, epitomizing casual elegance.

The event wasn't just about fashion; it was a celebration of the Lauren family's deep ties to the Hamptons. From their first home in Montauk to their involvement in local historical preservation, the Laurens have left an indelible mark on the region. Despite a broader luxury brand slowdown, Ralph Lauren continues to thrive, with a 6 percent increase in average unit retail prices and a 1 percent rise in brand revenues. Clearly, the runway remains a winning strategy for the brand.

Eckhaus Latta's New York Fashion Week show was a hit, blending fashion with a playful, ironic twist. Held in a Tribeca loft, the event featured a spontaneous runway walk by guests, including the designers themselves. The collection showcased innovative designs, making the audience part of the spectacle.

Sarah Burton has been named the new creative director of Givenchy, succeeding Matthew M. Williams. Known for her work at Alexander McQueen, Burton will debut her first Givenchy collection at Paris Fashion Week in March 2025. Her appointment aims to rejuvenate the brand alongside new CEO Alessandro Valenti.

Luxury brands are embracing streetwear through notable collaborations. Giorgio Armani partners with Kith, Vivienne Westwood teams up with Palace, and Givenchy collaborates with Bogs. These ventures blend high fashion with street culture, introducing innovative collections that merge traditional tailoring with contemporary streetwear aesthetics, launching this fall.

Industry Insights 🥨

Burberry has been demoted from the FTSE 100 to the FTSE 250 after a 50% share price drop over six months. The luxury brand faces industry-wide demand slowdowns and a stalled revamp. This marks the end of Burberry's 15-year presence on the London Stock Exchange's blue-chip index.

New York Fashion Week returns amid a struggling industry, losing over 50,000 jobs in a decade. High costs, e-commerce growth, and industry consolidation challenge NYC's fashion dominance. Experts suggest initiatives to support designers and revitalise the sector, emphasising the city's unique appeal and potential for a creative resurgence.

Performance Platters 🍽️

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  • Full funnel strategies for Meta, TikTok and Snapchat

  • Snapchat's low CPA advantage for peak period

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

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