ClickZ Luxury Fashion Newsletter - 09.19.2024

PLUS: Stella McCartney’s Winter Campaign Delivers a Retro, Eco-Activist Message!

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ClickZ
September 19, 2024 • Estimated Reading Time: 7 minutes

Specialty Bites 🍪

Valentino is set to revolutionize its catwalk calendar under the creative direction of Alessandro Michele. The Roman luxury house announced a significant shift for 2025, consolidating its haute couture show to a single annual event in January in Paris. This move aims to elevate the artistic value and inspiration of its couture collections. Additionally, Valentino will now present its women's and men's ready-to-wear collections together during Women's Fashion Week in Paris, a departure from its previous practice of showcasing men's fashion separately in July.

The brand's statement emphasized the enhanced craftsmanship and reverence for haute couture that this new schedule will foster. With CEO Jacopo Venturini and Creative Director Alessandro Michele at the helm, Valentino is poised to further develop its couture aspects, giving them the luxury of time to perfect each collection.

Alessandro Michele's much-anticipated debut for Valentino is scheduled for September 29 at 3 pm during Paris Fashion Week, marking his return to the catwalk after a hiatus since his last show for Gucci in September 2022. This event is expected to be a highlight, showcasing Michele's innovative vision and setting the tone for Valentino's future under his creative leadership.

This strategic shift in Valentino's catwalk calendar reflects a broader trend in the fashion industry towards more focused and impactful presentations, promising to enhance the brand's prestige and artistic expression.

Stella McCartney's winter 2024 campaign revives a retro tank top with the bold message "It's About Fucking Time." Narrated by Olivia Colman and Helen Mirren, the campaign echoes McCartney's 1999 design worn at Paul McCartney's Rock and Roll Hall of Fame induction, emphasizing eco-activism.

To successfully market a new luxury online business, create a distinctive brand identity that exudes prestige and exclusivity. Focus on attracting the right audience through targeted social media advertising and influencer partnerships. Emphasize personalized service and quality, appealing to the luxury consumer's lifestyle aspirations.

London Fashion Week Kicks Off with Charli XCX Party and Sustainable Shows

The 12th September is set to go down in H&M history. We launched an exceptional collection, splashed the iconic H&M red across global fashion capitals and… | 62 comments on LinkedIn

Image: A mesmesmerizing light installation at the Charli XCX x H&M Launch After Party, captured by one of our reporters on the scene

Roksanda Ilini's brand, Roksanda, has been revitalized by new majority stakeholder The Brand Group (TBG). TBG aims to stabilize and expand the brand globally, leveraging its expertise in design, production, and distribution. Collaborations and relaunching the childrenswear line are key strategies for increasing brand awareness and growth.

New York Fashion Week Spring 25 dazzled with diverse styles and celebrity appearances. Highlights included Coach's High Line show, Brandon Maxwell's Walmart pop-up, and Saks' Loewe takeover. Pantone introduced new colors, including a Porsche collaboration. The week showcased fashion's dynamic range, from luxury to mainstream.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

📱 How the major platforms' KPIs have trended in 2024, and where you should be investing.

🚀 How to access Paid Social's huge scaling potential.

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights:

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition

  • Meta: Maintaining strong performance with competitive CAC

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods

Jamie Bolton, VP Growth at Fospha, provides context: "These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential."

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.

Ad spend in 2024 is set to rise, driven by retail media, value-based messaging, political ads, and CTV monetization. The IAB projects an 11.8% increase, with retail media leading due to high CPG and beauty spend. AI in search could further boost Q4 advertising.

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