ClickZ Luxury Fashion Newsletter - 11.21.2024

Plus: Saks’ Luxury Pulse survey predicts early shopping and strong holiday sales growth

Author

Sophie Bruxner-Randall
November 21, 2024 • Estimated Reading Time: 6 minutes

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Specialty Bites 🍪

SKIMS’ collaboration with Dolce & Gabbana sets a new benchmark for luxury fashion, blending iconic silhouettes with SKIMS’ signature comfort and inclusivity. Featuring lingerie, silk pajamas, shapewear, and corsets in a wide range of sizes, the collection emphasizes body positivity while appealing to a broad audience.

Launched on November 19, this partnership highlights the power of exclusive collaborations to drive demand and engagement, offering luxury e-commerce marketers a model for leveraging limited-edition releases to capture attention and convert high-value shoppers.

Sabyasachi Mukherjee’s concept shop at Bergdorf Goodman brings his luxurious designs to a new audience, featuring exclusive jewelry, ready-to-wear, and accessories in a compact, curated space. This collaboration underscores a mutual dedication to craftsmanship while paving the way for future growth in high jewelry, leather goods, and new categories like fragrance, beauty, and eyewear.

For luxury e-commerce marketers, this launch highlights the value of creating immersive brand experiences and leveraging exclusivity to build anticipation and expand market reach.

Louis Vuitton has opened a temporary New York store in the former Niketown, showcasing a wide range of products over five floors. Highlights include a branded café, chocolate bar, and exclusive furniture. The store features artistic displays and offers a unique shopping experience, attracting notable guests at its opening event.

Saks Fifth Avenue has canceled its holiday light show, reflecting challenges in the luxury market, but its Luxury Pulse survey shows optimism, with consumers eager to spend, shop early, and travel more this season.

In response, Saks is focusing on strengthening customer relationships and delivering engaging shopping experiences, highlighting the importance of adapting to market shifts while maintaining a festive and personalized touch to drive loyalty and sales in a competitive environment.

Moose Knuckles and Bollé have launched a new eyewear collection, combining Moose Knuckles' Canadian luxury with Bollé's French expertise. The collection features Alien Goggles and Sunglasses, designed for style and performance. Available at select retailers and online, it caters to both trendsetters and outdoor enthusiasts.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-payoptions and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

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