The 3 Moves That Decide Who Wins Peak 2025

Plus: Gap taps Sandy Liang to activate cross-gen nostalgia

Author

Avinash Duggempudi
October 08, 2025 • Estimated Reading Time: 5 minutes

Fashion Broadcaster

Here's what's happening this week in the world of fashion eCommerce:
- Gap taps Sandy Liang to activate cross-gen nostalgia.
- Prime Big Deal Days pushes luxury into Amazon carts.
- Uniqlo x Needles tees up fall streetwear heat.
- Students turn jute luxe, prototype khadi sneakers.

⏱️The 3 Moves That Decide Who Wins Peak 2025

Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.

📌WEEKLY MUST-KNOWS

Gap partners with Sandy Liang on a limited capsule for women and kids, launching Oct 10 with app-led cardholder early access on Oct 9 and global distribution including Zalando. The drop uses nostalgia to acquire younger customers, drive app engagement and loyalty, and seed cross-generational merchandising. Gap, Liang’s community, and select retail partners are in focus.

Prime Big Deal Days features contemporary and luxury labels via Shopbop, with meaningful discounts across denim, outerwear and accessories. This accelerates luxury’s holiday entry on marketplaces, pressuring pricing calendars and opening high-intent affiliate and ad opportunities. Contemporary brands, marketplace teams and performance marketers are directly affected.

Matthieu Blazy’s debut for Chanel blends raw tailoring with lived-in icons like a 'crashed' 2.55, signaling a shift toward functional seduction. The aesthetic reset will shape buy plans, content, and resale narratives around patina and wear. Luxury buyers, content strategists and secondary market operators should recalibrate styling and storytelling.

⚡QUICK READS

Uniqlo Taps Needles For Streetwear Capsule: Uniqlo’s Needles collab drops with unisex cardigans, fleeces and wide trousers, signaling fast sellouts and affordable streetwear halo for fall.(More)

Pearl Academy Reimagines Jute And Khadi: Students soften jute to a luxe handfeel and prototype khadi sneakers, flagging new sustainable material pipelines and footwear crossover potential.(More)

Donear Debuts Neo Stretch Performance Tailoring: 4-way stretch suiting at Bombay Times underscores comfort-first formalwear demand and offers sourcing options for brands chasing performance fabrics.(More)

BoF 500 Cover Stars Reset Influence Mix: BoF spotlights Yohji Yamamoto, Kim Kardashian and Matthieu Blazy, underscoring the blend of legacy design and celebrity scale shaping earned media.(More)

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