Louis Vuitton Tests $160 Lipstick

Plus: The North Face and ALD fuse outdoor tech with luxury materials to court high-spend streetwear

Author

Avinash Duggempudi
August 27, 2025 • Estimated Reading Time: 6 minutes

Fashion Broadcaster

Here's what's happening this week in the world of fashion eCommerce and marketing:
- Dropshipping platform targets boutique scale and speed.
- Outdoor icon and ALD elevate classics for hype.
- H&M bets on modern Western with Saravia.
- Post Malone debuts his own Paris label.
- Primark readies Sims IP for value shoppers.

⏱️How Nécessaire Outpaced Competitors With 47% More Revenue



Nécessaire went into Prime Day with proof that Meta and TikTok were quietly fueling Amazon sales, even when they showed up as “organic.”

Armed with that evidence, they increased spend and beat their peer group with 47% higher revenue. Most teams would’ve cut back and left millions on the table.

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📌WEEKLY MUST-KNOWS

Trendsi launched a comprehensive fashion dropshipping service integrating with Shopify and TikTok Shop, featuring real-time inventory sync, automated fulfillment and private labeling capabilities. The move lowers inventory risk and speeds assortment testing in a social commerce era where agility drives growth. Boutique owners, DTC brands and marketplace sellers can shift resources from operations to demand creation.

The North Face and Aimé Leon Dore unveiled a limited collection reworking icons like the Nuptse in Casentino wool and Denali in nylon, priced $60 to $725 and dropping Sept 19. The collab pushes premiumization of outdoor staples to streetwear audiences, likely driving scarcity-led demand and higher basket sizes. Impacted: collab teams, wholesale partners and resale dynamics across outdoor and luxury streetwear.

H&M’s Lorena Saravia collab lands Oct 16 with artisan-influenced Western staples, accessories and cowboy boots at accessible price points. The drop mainstreams a modern Western aesthetic while spotlighting Mexican craftsmanship, signaling H&M’s global-talent strategy for seasonal heat. Merchandisers and marketers should plan Western storytelling and capsule tie-ins ahead of likely quick sell-through.

Hunter McGrady launches her first collection under Remi Bader’s Edited By platform at Sam’s Club on Aug 25, with every style offered in XXS to 6X and distribution expanding from 100 to 200 clubs. The scale-up validates in-club demand for inclusive fashion at value pricing, with operational learnings for mass retailers and influencers moving beyond DTC. Expect increased aisle space competition and stronger in-store conversion campaigns.

🗣️ LEADING VOICES

Signal From Noise: How To Nail TikTok in Five Pillars of Success.

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⚡QUICK READS

Louis Vuitton Tests $160 Lipstick: LV’s makeup move probes ultra-premium beauty price tolerance, boosting gifting AOV and intensifying brand heat competition across luxury cosmetics.(More)

Post Malone Launches Fashion Label In Paris: Post Malone debuts Austin Post on Sept 1 at Paris Fashion Week, signaling a shift from celeb collabs to owned brands that command runway relevance.(More)

The Sims And Primark Drop Affordable Merch: Primark prepares a Sims-branded sleepwear and socks range for UK rollout, a low-risk licensing test that could scale across 17 markets if early demand hits.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division