Fashion Broadcaster | Are Fashion Brands Missing 87% of YouTube's True Impact?

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

PRODUCT DESIGN COLLABORATION

Adidas Wales Bonner Adilette Slides Celebrate African Craft Heritage

The Adidas Wales Bonner Adilette Slides introduce African craftsmanship into mainstream sportswear with a hand-woven leather upper crafted in Brazil. Designed with a heritage focus, they replace traditional EVA foam with a full leather footbed and a tire-inspired rubber sole, reflecting practices from African communities. This product merges cultural homage with practical design, providing strategic branding opportunities by aligning with diverse consumer values that prioritize authenticity and heritage.

SUSTAINABILITY AWARDS

ELLE Sustainability Awards 2025 Recognizes Pioneers Advancing a Better Tomorrow

The ELLE Sustainability Awards 2025 celebrate individuals and brands leading sustainable change in fashion, beauty, and climate action. This event is crucial for marketers seeking to align with eco-conscious trends and enhance brand reputations through sustainable innovation.

BUSINESS EXPANSION

Kontoor Brands Acquires Helly Hansen, Enhancing Its Outdoor Market Portfolio

Kontoor Brands' acquisition of Helly Hansen enhances its growth and diversification in the outdoor and workwear markets, which is pivotal for increased market penetration and revenue. This strategic move is forecasted to positively impact revenue, adjusted earnings per share, and cash flow by fiscal 2025.

DIOR LEADERSHIP CHANGE

Delphine Arnault Announces Jonathan Anderson's Appointment at Dior

Delphine Arnault's appointment of Jonathan Anderson to helm both the men's and women's divisions at Dior marks a strategic effort to innovate and refine the brand's market positioning amid the luxury sector's downturn. This move highlights a bold approach to integrating creativity across gender lines, reflecting a keen adaptation to industry trends. For marketing professionals, it demonstrates the importance of versatile leadership in navigating challenging market conditions.

Influencer Corner 📢

▰ 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐂𝐨𝐟𝐟𝐞𝐞? ☕⚜️

Because coffee is no longer just a beverage. It’s become a brand medium — a way to turn everyday rituals into immersive experiences.

Louis Vuitton didn’t launch a café for profit.

They created a space for presence. For texture. For identity in motion.
💡 A copper-wrapped coffee bar becomes a branded pause — where every detail, from material to light, is designed to imprint emotion.

 🌀 Coffee as connection
 🌀 Architecture as story
 🌀 Stillness as luxury

🧠 Insight: When the world is overloaded with noise, the most powerful brands design quiet, beautiful moments people want to walk into.
This isn’t retail.

It’s relationship-building through ritual.

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

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