Fashion Broadcaster | BESTSELLER Backs Sewing Robots As Nearshoring Accelerates

Fashion Broadcaster

Here's what's happening this week in the world of fashion eCommerce:
- BESTSELLER funds SEWBOTs to speed local apparel production.
- Teva pivots to streetwear amid tariffs and revenue pressure.
- Meta showcases AI-led design from prompt to runway.
- IoT+AR fit data aims to cut returns this holiday.
- PSG x Jordan doubles down on football-fashion heat.

⏱️ Why Your Attribution Model Might Be Leading You Astray

At eTail Boston 2025, Fospha’s Chief Product Officer Dom Devlin joined leaders from Ahold Delhaize, Fleet Feet and Bonsai to tackle one of marketing’s most expensive blind spots: how brands measure performance across channels.

Too many brands still skew budgets toward the final click - because that’s the only place their reporting gives them certainty, all while under-funding the demand generation that actually drives long-term growth. Fleet Feet’s Tiffany Lee shared how cutting upper-funnel spend for just eight months saw new customer acquisition drop sharply, only recovering once awareness campaigns were restored.

Dom added another layer: the marketplace blind spot. Fospha’s data shows 42% of Amazon sales are influenced by non-Amazon ads - yet most reporting tools treat those sales as “organic,” meaning the channels that triggered the purchase never get the credit. Without that visibility, key growth drivers are left under-invested.

This is where Fospha’s Halo capability comes in - bringing DTC and marketplace sales into one Unified ROAS metric. It allows brands to see the true impact of channels like TikTok, Meta, and YouTube across all revenue streams, not just their own sites, and make confident, evidence-based decisions about where to spend next.

🔎 Read the full session insights to see all the panel’s takeaways on full-funnel measurement and closing marketplace gaps

📥️ Explore Fospha’s Halo Report to uncover how brands like Nécessaire used it to beat their Prime Day benchmarks by 47%

📌WEEKLY MUST-KNOWS

SUPPLY CHAIN AUTOMATION
Softwear Automation Raises $20M; BESTSELLER Joins Board To Scale SEWBOTs
Softwear Automation closed a $20M Series B1 led by BESTSELLER, aimed at commercializing fully autonomous SEWBOT sewing lines and producing closer to the consumer. The move signals accelerating nearshoring for speed, waste reduction, and cost control as labor, freight, and compliance pressures persist. Apparel operators and sourcing teams should model new lead-time and margin scenarios as robotic lines come online.

PORTFOLIO STRATEGY & TARIFF RISK
Teva Chases Streetwear Customer As Deckers Faces Vietnam Tariffs
Teva’s Sean Wotherspoon collab will drop via Kith/Extra Butter as Deckers looks to reignite Teva while Ugg and Hoka surge. The timing comes as Other Brands revenue fell 19% and Vietnam manufacturing faces a 20% tariff hit, with Deckers planning $185M in tariff damages. Expect tighter margin math, potential pricing moves, and selective wholesale placement to win fashion-forward men without diluting brand equity.

AI IN DESIGN
Meta And I.N. Official Debut AI-Created Collection At AFWL
Meta and I.N. Official unveiled an AI-powered FW25 collection, using Meta AI tools from fabric selection to visual storytelling to compress timelines and iterate designs. This is a concrete proof-of-concept for AI as a design copilot, not just a marketing gimmick. Product and content teams should assess AI-assisted workflows for faster prototyping, pre-launch content, and lower sampling costs.

⚡QUICK READS

Smartfabric Signals Real-Time Fit And Impact Data Shift :IoT+AI platforms promise AR try-ons and sustainability dashboards that cut returns and greenwashing risk—pilot fit data capture now to inform holiday size runs.(More)

PSG X Jordan Brand Reveal Air Jordan 5 “Off Noir”: Football-fashion storytelling expands Jordan’s holiday playbook—expect rapid sell-through on limited footwear with premium packaging and club IP.(More)

Palace X Neighborhood Channel Tokyo Biker Culture: Subculture-first creative fuels cross-market demand—deploy geo-targeted drops and localized content to convert cultural heat into basket size.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division