Fashion Broadcaster | Donald Duck in Couture? Inside the Karl Lagerfeld x Disney Capsule

New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Sector Spotlight 🎥

DIRECT-TO-CONSUMER GROWTH

Canada Goose Achieves Record DTC Sales and Sets Sights on Continued Growth

Canada Goose’s FY25 performance reveals a shift from wholesale to direct-to-consumer, with DTC revenue up 5.1% and comparable sales rebounding in Q4. Enhanced gross margins and reduced SG&A costs signal strong operational discipline, providing a solid foundation for ambitious marketing and expanded product initiatives in FY26. Marketers should recognize the brand’s focus on compelling storytelling and retail execution as key growth drivers.

LUXURY MARKETING INNOVATION

David Yurman Engages Young Luxury Shoppers With Digital Storytelling and Heritage Craftsmanship

David Yurman’s Carolyn Dawkins demonstrates how luxury brands can drive relevance and engagement with younger consumers by leveraging TikTok for accessible storytelling, tailored content, and direct consumer interaction. By combining heritage-driven narratives with data-informed personalization, the brand appeals across demographics without compromising its legacy. Marketers gain insight into the importance of audience-centric content strategies, influencer collaboration, and first-party data in today’s luxury eCommerce landscape.

BRAND COLLABORATION

Donald Duck Meets Karl Lagerfeld in a Luxe Pop Culture Fashion Collection

Disney x Karl Lagerfeld’s capsule collection, launching May 23, features Donald Duck transformed through archival Karl Lagerfeld iconography, directly targeting brand-loyal consumers and collectors. This collaboration leverages a rare 2004 hand-colored sketch already prized among collectors, signaling a savvy use of nostalgia and cross-brand appeal to drive demand. For marketers, this partnership exemplifies how blending heritage assets with pop culture can reignite brand engagement and unlock high-value audience segments.

PRODUCT INNOVATION

Vivid Citrus-Toned HOKA Speed Loafer Marries Bold Design With Trail Functionality

HOKA’s Speed Loafer debuts in an Asphalt and Ember colorway, leveraging a visually arresting design that challenges conventional fashion norms and drives strong consumer engagement—both positive and negative. Featuring premium materials like molded EVA cushioning and a Vibram Megagrip outsole, this limited-edition release creates exclusivity, fostering urgency and conversation among sneaker enthusiasts. Marketers can recognize how bold color choices and scarcity strategies stimulate demand and brand buzz in competitive retail landscapes.

Influencer Corner 📣

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

Your Say 🗣️