Fashion Broadcaster | Elie Saab’s Superyacht? Fashion’s Next Luxury Move

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

LUXURY MARKETING UPDATE

Dolce & Gabbana's NFT Lawsuit Victory Sets New Standards For Crypto Marketing

Dolce & Gabbana's victory in a U.S. federal court on NFT promotional practices highlights the necessity for transparent and compliant marketing strategies in the digital asset space, particularly in the luxury sector. This ruling may set a legal precedent, guiding how brands should approach promotional activities within the burgeoning NFT industry. As digital markets grow and face regulatory scrutiny, such clarity is invaluable for marketers navigating legal boundaries.

LUXURY EXPANSION

Elie Saab Joins Maiora In Elevating Luxury Yachting Design And Experience

Elie Saab's entry into the superyacht market with Italian shipbuilder Maiora showcases a focus on luxurious, experiential design. The reimagined 42-meter Maiora 42 Exuma yacht highlights industry trends where fashion brands expand into lifestyle sectors, advocating for a holistic approach to luxury living. The interior and exterior innovations offer marketing professionals insights into integrating brand aesthetics across diverse industries.

BRAND PARTNERSHIPS

Prada Partners With Indian Artisans Following Kolhapuri Sandals Controversy

Prada plans to collaborate with Indian footwear artisans after controversy over its sandals resembling Kolhapuri chappals, acknowledging their cultural roots. This move aims to leverage the growing Indian luxury market, turning backlash into opportunity by co-creating a limited-edition collection.

BRAND EXPANSION

Ellesse Returns to US Market with New Licensing Partnership

Ellesse is set to re-enter the US market in partnership with The Iconic Brand Corporation, focusing on tennis and ski apparel. This collaboration aims to leverage Ellesse's heritage while strategically targeting country clubs and speciality retailers. Launching in Spring 2026, the initiative underscores the brand's pursuit of expanding its presence in both traditional and digital arenas.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.