Fashion Broadcaster | How Sweaty Betty Turned Brand Spend Into 2.3% AOV Uplift

Editor’s Pick ✨

The Swearty Betty: 2.3% AOV Uplift from Brand Spend! 🚀

Sweaty Betty knew their brand campaigns delivered, but proving it? That was the challenge. The brand partnered with Fospha, they applied a Bayesian network model to their data, exposing the causal link between awareness spend and business outcomes like AOV.

The breakthrough? Identifying engaged visits and branded search impressions as key predictors of downstream results. These became core KPIs and Sweaty Betty could scale brand spend with confidence.

The result? A 2.3% uplift in AOV among new customers after their integrated brand campaign, reinforcing the strong relationship between awareness and pricing power. Read the full research and learn how to unlock stronger pricing power here.

Sector Spotlight 🎥

SUSTAINABLE LUXURY EXPANSION

Chanel Embraces Circularity with Investments in Recycling and Waste Management

Chanel is investing in recycling companies and waste management to advance a circular economy, ensuring the sustainability of its luxury supply chain. This strategic move reflects a broader trend in the industry towards environmental responsibility, providing marketers with actionable insights into branding through eco-conscious practices. By focusing on textile recycling, Chanel positions itself as a leader in sustainable luxury, offering valuable lessons in alignment with consumer demand for greener practices.

SUSTAINABLE FASHION SUMMIT

Global Fashion Leaders Gather in Copenhagen to Reveal New Sustainability Initiatives

Global Fashion Summit Copenhagen 2025 focused on sustainability, showcasing innovations like circular fibers, bio-derived materials, and a consumer behavior report, emphasizing the industry's drive for ecological progress.

POP CULTURE APPAREL

Anime Graphic Apparel Collection by Studio Ghibli and Uniqlo UT

Studio Ghibli and Uniqlo UT collaborate on a global collection featuring iconic anime-inspired apparel. Launching in mid-July, this line caters to families with multigenerational fashion options, blending artistry and nostalgia. Such collaborations highlight cross-industry opportunities for marketing professionals targeting pop culture enthusiasts and collector segments.

FASHION FUSION INSIGHTS

Blending Eastern and Western Fashion Styles for Global Cultural Expression

Fusion fashion merges Eastern and Western styles, celebrating cultural diversity and sustainability. It plays a key role in global fashion by combining artisanal techniques with modern designs, appealing to a worldwide audience mindful of ethical and sustainable choices. This movement encourages marketers to explore cross-cultural narratives and sustainability-focused branding strategies.

Optimization Hub ⚙️

INCLUSIVE MARKETING

Pride 2025 and the Retail Balancing Act

Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.

SOCIAL MEDIA MARKETING

Pinterest Enhances Pin Recommendations with New TransActV2 Ranking Model

Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.

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