Fashion Broadcaster Newsletter - 1.8.2025

Plus: Prada x Carey Mulligan's 2025 campaign that converts

Author

Priscilla Soedarpo
January 08, 2025 • Estimated Reading Time: 7 minutes

Welcome to Fashion Broadcaster, your essential newsletter for luxury fashion e-commerce professionals. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Prada enlists Carey Mulligan for its Spring 2025 campaign, photographed by Steven Meisel. The campaign emphasizes plurality and individuality, with Mulligan portraying diverse styles, reflecting Prada's multifaceted identity. This strategic initiative highlights the transformative power of fashion, offering marketers insight into identity and versatility in brand storytelling.

Zendaya's latest campaign for Louis Vuitton revives early 2000s fashion trends in collaboration with Takashi Murakami. As a strategic marketing move, this re-edition collection uses nostalgia to captivate audiences. The launch features bags, shoes, and accessories, highlighting innovative product revival for marketers.

Stone Island marks 2025's Year of the Snake with a fresh collection emphasizing transformation and creativity. Featuring versatile garments like a convertible jacket, each piece is crafted in signature nylon metal with red accents. Already available in APAC, this collection reflects strategic design and practical appeal, potentially reaching global markets soon.

Reuters reveals that Dior's Italian production unit, Manufactures Dior, faced issues with ineffective formal audits, missing labor exploitation at sub-contractor AZ Operations, despite passing two inspections in 2023. This sheds light on broader malpractices within Italy's luxury goods supply chain, highlighting significant oversight flaws and necessitating critical auditing reforms.

Perfect Corp's acquisition of Wannaby, known for advanced virtual try-on technology, marks a significant expansion into luxury fashion, including shoes, bags, and apparel. By integrating Wannaby's solutions, Perfect Corp strengthens its position as a tech leader in fashion and beauty, serving over 30 top-tier luxury brands.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Optimization Hub ⚙️

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experience

Influencer Marketing

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Global Marketing

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ClickZ is a Contentive publication in the DTC Ecommerce division