Fashion Broadcaster Newsletter - 12.12.2024

PLUS: ✨ Lord & Taylor’s comeback in 2025

Author

Sophie Bruxner-Randall
December 12, 2024 • Estimated Reading Time: 7 minutes

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Welcome to Fashion Broadcaster, your essential newsletter for luxury fashion e-commerce professionals. As the season of high demand unfolds, we’re here to help your campaigns dazzle and your sales soar!

Top Reads 🌟

Dries Van Noten has named Julian Klausner as creative director for both women’s and men’s collections, signaling a commitment to both continuity and innovation. With deep roots in the brand, Klausner’s leadership ensures the preservation of its legacy while driving creative evolution.

This transition offers a narrative of renewal and growth. Highlighting Klausner’s role can resonate with consumers seeking timeless yet forward-thinking designs, aligning the brand’s heritage with modern aspirations.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

What’s old is new again: Lord & Taylor is stepping into 2025 with a bold reinvention. Under Regal Brands Global, the iconic name will relaunch as a discount luxury e-commerce platform, blending heritage with innovation.

What to Expect:

  • Designer Deals: A curated mix of luxury goods from brands like Saks Fifth Avenue and Nordstrom.

  • Signature Style: Exclusive Lord & Taylor-branded womenswear and accessories.

For e-commerce marketers, this move showcases the power of strategic partnerships and brand reinvention. It’s a blueprint for merging legacy appeal with modern digital retail to captivate today’s value-driven luxury shoppers.

Harvey Nichols appoints Katie Benson as Chief Merchant, signaling a strategic shift under CEO Julia Goddard. Benson extensive experience at Net-A-Porter and Alexander McQueen aligns with the retailer revitalization efforts. This move, alongside hiring Kate Phelan as Creative Director, aims to enhance market position and drive sustainable growth.

Seelenseide silk scarves redefine luxury by blending sustainability with artistry, appealing to consumers seeking meaningful fashion. Founded by Laila Regalado, the brand emphasizes ethical production and emotional connection, offering versatile pieces that transcend trends. Its strategic online presence and global collaborations position Seelenseide as a forward-thinking industry leader.

Thélios has appointed Luca Guillot Boschetti as head of Thélios Americas and Cédric Moreau as CEO of Barton Perreira. These strategic leadership changes aim to enhance Thélios growth in the American market, leveraging their extensive experience in luxury and independent eyewear sectors for continued innovation and expansion.

Influencer Corner 📣

The Independents on LinkedIn: It’s here: our first-of-its-kind whitepaper on the future of the luxury…

Showcasing the expertise nestled within The Independents Group, ‘Luxury’s Great Reset’ highlights the challenges and opportunities for 2025 and beyond, explored by our industry experts across our 16 partner agencies, and backed by unique consumer data.

Jessie Healy on LinkedIn: Something that has surprised me lately: The number of ecomm entrepreneurs who still feel cautious about scaling spend on Meta or Google, even when it's making them money!

The business model is simple. 

Figure out how much you can afford to pay to acquire a customer and be profitable.
Then as long as you are hitting that number, SCALE.

What's behind the caution? 

*Lack of faith in the relationship between spend and revenue?
*Fear of Growth?
*Not having a handle on their costs and margins?
Maybe all three?
Anyone else seeing this come up quite often?

Optimization Hub ⚙️

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazonand Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

The future of e-commerce in 2025 revolves around personalization, AI, and AR, redefining customer experiences. Trends like connected packaging and sustainable practices are gaining momentum, offering new ways to engage audiences. Strategic adoption of these trends will be key to achieving long-term success in a rapidly changing market.

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