Fashion Broadcaster Newsletter | 👟 Brooks x Jeff Staple – The Sneaker Drop Everyone’s Talking About

Masterclass Wrap Up ✨

🎯 What Marketers Learned at SXSW

ClickZ had the inside track at Fospha’s SXSW Masterclass series, where industry leaders unpacked the biggest challenges — and opportunities — shaping eCommerce in 2025. Here are the top takeaways:

1. The Amazon Measurement Struggle Is Real — But Now Solvable: At the Halo Masterclass, brands shared how they’ve struggled to measure the impact of off-platform ads on Amazon sales — a consistent challenge we’ve heard across the industry. Fospha’s latest research introduced Unified ROAS, a game-changing metric that connects external ad spend with Amazon performance for the very first time.

2. There’s More Headroom on TikTok and Snapchat Than You Think: Sessions with TikTok and Snap experts revealed that there’s still huge untapped potential for brands on these platforms. Full-funnel strategies, creative best practices, and better targeting are key — and data-driven approaches are already driving real results.

3. It's Time to Quantify the Power of Brand-Building: Upper-funnel investment can’t be ignored — but it also needs to be justified. Fospha’s data shows how to connect brand investment with business impact, making brand-building a measurable growth driver rather than a leap of faith.

📌 Like what you’re reading? There’s more to come. Fospha continues the Masterclass series at Shoptalk Spring (March 25–27, Las Vegas) with sessions on Amazon measurement, TikTok, Snapchat, Applovin, and measuring brand impact.

👉 Explore Masterclasses at Shoptalk Spring

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Sector Spotlight 🎥

FASHION WEEK HIGHLIGHTS

Milan Fashion Week Buzz DSquared2 Moschino Versace Captivated Global Fashionistas

Milan Fashion Week highlighted the power of cultural engagement, with DSquared2, Moschino, and Versace leading social media conversations. BoF INSIGHTS PULSE, an AI tool, analyzed user content, emphasizing influencers' impact on brand resonance. Marketers should leverage trend insights for strategic brand enhancement.

STRATEGIC PARTNERSHIPS

Brooks Partners with Jeff Staple for a Limited-Edition Sneaker Release

Brooks Running partners with Jeff Staple to reintroduce the Adrenaline GTS 4 in a limited-edition release. Fusing 2000s heritage with streetwear aesthetics, the launch demonstrates performance brands leveraging streetwear trends to honor classic designs, strategically appealing to both nostalgic and modern consumers.

RETAIL AI INNOVATIONS

AI's Influence on Pre-Worn Fashion Elevates Resale Through Strategic Personalization

AI is reshaping the second-hand fashion landscape, driving personalized shopping experiences, dynamic pricing models, and enhanced fraud prevention measures. Embracing AI tools—such as advanced chatbots and predictive analytics—becomes crucial for small enterprises seeking to elevate customer interaction and maintain a competitive edge, fostering efficiency and sustainable progress within this rapidly evolving market.

LUXURY CONGLOMERATE POTENTIAL

American Tech's Bold Play Aiming to Build a Luxury Empire

America's attempt to rival European luxury conglomerates, like LVMH, falters as recent mergers collapse. The focus on fast profits and scalability stifles long-term brand development. For sustained success, nurturing creativity and historical richness is crucial, as demonstrated by European models.

TRADE STRATEGY INSIGHTS

Innovative Strategies Elevate Fashion Brands Amid Rising Tariff Challenges

Tariffs complicate fashion's sustainability drive, yet resilience is crucial. Emphasizing long-term goals like improving supply chains over immediate savings is strategic. Leveraging innovations like AI and circular models can safeguard sustainability. Enhancing efficiency through waste reduction and fostering domestic ties strengthens resilience against tariff impacts.

Influencer Corner 📣

Optimization Hub ⚙️

SEO INNOVATIONS

Unleash Luxury in SEO Embrace Vector Evolution and Interactive Content

February's search landscape saw notable Google ranking volatility and a shift in SEO strategies. Emphasizing semantic SEO, vector-based content is prioritized, enhancing AI interpretation. Structured data elevates local SEO visibility. Video content on platforms like YouTube grows within AI Overviews, driving traffic, especially in eCommerce, underscoring the strategic importance of multimedia engagement.

PERFORMANCE STRATEGY

Maximize eCommerce Potential with Performance Max Strategies for Optimized Success

The Performance Max Guide for 2025 emphasizes a systematic setup for eCommerce and lead-generation campaigns. By optimizing conversion tracking, audience signals, and creative assets, marketers enhance ROI. Key strategies include withholding initial ROAS or CPA targets, refining after 50 conversions, and astutely managing budget, bidding, and asset performance for optimal campaign efficiency.

Your Say 🗣️