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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Wimbledon Meets Streetwear: Adidas’ Ace Collection

Fashion Broadcaster | Wimbledon Meets Streetwear: Adidas’ Ace Collection

Plus, how COOFANDY is redefining menswear with Milanese flair.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | How Sweaty Betty Turned Brand Spend Into 2.3% AOV Uplift

Fashion Broadcaster | How Sweaty Betty Turned Brand Spend Into 2.3% AOV Uplift

Plus, Chanel is investing in textile recycling to lead in sustainable luxury.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Are Fashion Brands Missing 87% of YouTube's True Impact?

Fashion Broadcaster | Are Fashion Brands Missing 87% of YouTube's True Impact?

Plus: 💼 Dior’s bold bet on Jonathan Anderson — explained

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Donald Duck in Couture? Inside the Karl Lagerfeld x Disney Capsule

Fashion Broadcaster | Donald Duck in Couture? Inside the Karl Lagerfeld x Disney Capsule

Discover how nostalgia and pop culture are reinventing luxury fashion collaborations.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Is Your Brand Ready for Search-to-Sale Shopping?

Fashion Broadcaster | Is Your Brand Ready for Search-to-Sale Shopping?

Google’s AI Mode, H&M’s eCom stack move, and Cannes red carpet content are redrawing the fashion retail funnel.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Fashion Week Goes Wildlife-Free—Is Your Brand Ready?

Fashion Broadcaster | Fashion Week Goes Wildlife-Free—Is Your Brand Ready?

Plus, Fospha’s new research reveals how brand spend drives real-world fashion conversions.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Circularity Is the New Black ♻️🖤

Fashion Broadcaster | Circularity Is the New Black ♻️🖤

Plus: Burberry, Hermès, and Coach Bet Big on the Future of Sustainable Luxury

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Labubu Charms: From Toys to High-End Accessories

Fashion Broadcaster | Labubu Charms: From Toys to High-End Accessories

Plus: Quiksilver and Zalando go all-in on 90s nostalgia to re-engage Millennials.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Kendrick x Chanel: Gen Z Luxury Just Got a New Face

Fashion Broadcaster | Kendrick x Chanel: Gen Z Luxury Just Got a New Face

Plus: Experiential retail is now an artform—just ask Dries Van Noten.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster | Don’t Put All Your Eggs in One Channel

Fashion Broadcaster | Don’t Put All Your Eggs in One Channel

Plus, Rihanna's Savage X Fenty redefines bridal fashion—lingerie first.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fashion Broadcaster Newsletter | 🧠 Outthink Last Click Attribution

Fashion Broadcaster Newsletter | 🧠 Outthink Last Click Attribution

Plus, Fospha reveals the Google Ads mix top fashion brands are using to scale efficiently.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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